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Axel - The Collaborative Analytics Solution

Axel gives decision makers in all aspects of business the knowledge necessary to make the right decisions at the right time.  Axel creates collaborative analytics, forging a common ground for business professionals to use predictive and deep analytics.

Axel by Aha! brings the power of predictive and in-depth analytics to a wide variety of markets.

In Business to Consumer Healthcare:  Axel can be used to identify the best prospects to run an effective customer retention program.  Through the use of Axel’s predictive analytics engine, companies can predict the effectiveness of advertising spend, allowing companies to optimize their marketing budget.

In Energy: Axel is used to make decisions that will minimize downtime of highly-complex and valuable drilling equipment.  Axel allows field managers to monitor usage trends, temperature readings, and other system critical components to insure that uptime is kept to a maximum. 



Key Features of Axel Include:

Near Real-time — Data is packaged into daily into statistically accurate KPIs (Key Performance Indicators). Click to Customize –At a glance, users are in touch with the data that drives business success. Click to Model – Axel model controls allows users to test hypotheses before committing time or resources. Click to forecast – No more looking back and projecting forward, use Axel’s modeling engine to forecast with confidence.    

Self-Service —
Axel provides unprecedented predictive analytics for business professionals. Delivered over the web, Axel puts powerful analytics tools in the hands of decision makers in context of managing and measuring business performance, not out of band with backroom quants.

Speed to Market —
Axel gives business professionals the speed they need to manage, model, monitor, and measure even the most complex business processes with minimal IT support. Axel's real world use of predictive analytics and modeling can be up and running in weeks delivered to the right people, right away.

Universal —
Collaborative KPIs are created by the amalgamation of business, technical and financial data.  Dynamic and meshed KPIs are used to bring clarity to decision makers, providing a comprehensive view of drives business success.  Offered as a service, Axel is available anywhere, at anytime.  Axel’s strength is in its numbers – provided to the right people at the right time.