Focus on Dramatic Business Results
Axel users have experienced dramatic business success, particularly in customer acquisition and retention measures and in sales and marketing campaign planning:
- A major healthcare payer changed the game in member acquisition and retention by tracking and forecasting new customer acquisition and retention daily and discovered problems with call processes by using Axel to predict outcomes and take corrective action.
Predictive and scored member retention for this payer improved 7.5 percent versus a 3.0 percent goal, while tiered campaigns produced a net present value of $43 million-a huge win. Embedded in the fabric of this company's business intelligence system, Axel enabled collaborative communication of results from call center operations to VP-level executives. - A large regional telecommunications company placed all of its customer retention, product segmentation, and customer experience set built upon Net Promoter Score on the Axel services platform for active analytics and reporting in near real time. The resulting complete automation would otherwise have required huge investment in employee resources. Actionable results were available on a daily basis, providing collaborative analytics across multiple departments and from the executive suite.
- A major telecommunications company enabled actionable analytics to predict and manage the ROI associated with fiber builds through model-driven optimization of its sales and marketing campaign spend by using Axel to tie campaign investments to predicted and realized revenue.
