Aha! Interviews and Presentations
Aha! Press and Media Coverage
Aha! Publications
  • May 2010:Operational Analytics: Putting Anayltics to Work in Operational Systems - Analytics, and the use of analytics to make organizations more effective, have become an increasingly hot topic over the recent years. With books like Super Crunchers, Competing on Analytics and Analytics at Work promoting the approach, analytics have begun to move into the mainstream.
  • April 2010:Analytics: The Fuel of Business Performance Management - Business has become increasingly dynamic, complex and uncertain. The connection and alignment of an organization's strategy to its people, processes, operational systems, and actionable outcomes has never been more important for success.
  • October 2009:Business Embedded Analytics - This paper explores the gap facing the analytics market, the need for a complete system as a solution, why it is the right time for analytics, how Aha! has met the market need through its Axel Services Platform, and some real-world results that signal a bright future for the 93 percent of business users who do not use analytics today.